Re-Archtive North: From challenges to possibilities

The project aims to develop tools and methods for the sustainable reuse of historic and existing buildings in these regions, turning current burdens into opportunities. 

Online event 9.6.2026

Every Place Has a Story – using storytelling to turn places into experiences

In this online event, we explore the power of storytelling in companies and communities that operate in old buildings.

A storytelling expert will share why stories matter, how they create emotional connections, and why historic environments offer unique potential for compelling narratives. The program also includes real-life examples of businesses that have successfully built stories around old buildings to strengthen their brand, visibility and customer experience.

The event concludes with practical, easy-to-use exercises for developing and refining your own business story.

The event is open to anyone interested in using storytelling as a powerful marketing tool, but especially for businesses and communities using historic buildings as part of their operations. 

Re-Archtive North: From challenges to possibilities 

Northern Sweden and Finland face similar challenges in maintaining their built environments and making small towns attractive to residents. This project aims to develop tools and methods for the sustainable reuse of historic and existing buildings in these regions, turning current burdens into opportunities. 

The project will begin by collecting and sharing best practices and success stories from the area and beyond, using this knowledge to create tools, business models, and an online platform. This platform will help public and private actors repurpose unused buildings for tourism, housing, business, and social initiatives. 

The platform will also act as a marketplace, connecting users with project outcomes, and will explore advanced technologies like blockchain for secure, transparent transactions. Unused buildings can be creatively repurposed into B&Bs, artist residencies, co-working spaces, or event venues, boosting the appeal of these remote areas as places to live and work. 

Overall, the project promotes building preservation, eco-tourism, and sustainable growth in Northern Sweden and Finland, aligning with Interreg Aurora’s goal of enhancing the region’s attractiveness, competitiveness, and shared cultural heritage. 

The project is financed by the Interreg Aurora program, Lapin Liitto and Region Norrbotten. The project partners are Luleå University of Technology (lead partner), Centria University of Applied Sciences, Lapland University of Applied Sciences and Moskosel Creative Park.