Bachelor of Business Administration, Business Management and Marketing
Build your future in global business with strong marketing expertise.
Degree: Bachelor of Business Administration
Study type: Blended learning
Duration: 3,5 years, 210 credits
Talonpojankatu Campus, Kokkola
First intake in 2027
Teaching language: English
Programme description
The Bachelor of Business Administration in Business Management and Marketing at Centria University of Applied Sciences is designed to help you build your future in global business with strong marketing expertise. This programme prepares you for an international career by equipping you with the knowledge and skills needed to understand customers, create value, and drive business growth in today’s highly competitive and digital environment. It is especially well suited for students who want to combine solid business fundamentals with a strong focus on marketing.
One of the key advantages of this programme is its strong emphasis on marketing. Throughout your studies, you will develop expertise in areas such as digital marketing, branding, consumer behaviour, marketing research, and customer experience. The curriculum is designed to ensure that you gain both theoretical knowledge and practical insight into how modern marketing works in global markets.
The programme also emphasises hands-on, practical learning. You will work on real-life business projects and use modern tools and software that are widely applied in the industry. This approach ensures that you can immediately apply what you have learned and develop practical skills that are highly valued by employers. Importantly, no previous business studies are required. The programme starts from the basics and gradually builds your competence step by step, making it accessible to students from diverse educational backgrounds.
Centria offers a truly international learning environment, where you will study alongside peers from over 40 nationalities. This multicultural atmosphere prepares you for global careers and helps you develop intercultural communication skills that are essential in today’s business world.
During your studies, you will build a strong foundation in business while specialising in marketing. You will explore topics such as marketing strategy, digital marketing, and branding, as well as consumer behaviour and customer experience management. In addition, you will learn about marketing research and data analysis, entrepreneurship and innovation, finance and management accounting, human resource management, and global and strategic business operations. This broad yet focused curriculum ensures that you graduate with a comprehensive understanding of how businesses operate.
The programme also offers extensive real-world experience. You will benefit from company visits and guest lectures delivered by industry experts, providing valuable insights into current business practices. Internship opportunities allow you to gain practical work experience, while participation in real business and research, development, and innovation (RDI) projects helps you apply your knowledge in meaningful ways. Along the way, you will also develop essential soft skills such as teamwork, communication, and problem-solving.
With a strong marketing focus, this degree opens up a wide range of career opportunities. Graduates can pursue roles such as marketing specialist or digital marketer, sales and business development professional, brand or customer experience manager, entrepreneur or startup founder, or project and development manager. The combination of business knowledge and marketing expertise makes you a versatile candidate in the job market.
The study format is designed to support effective learning. The programme is delivered in English and follows a blended learning model. Online classes are typically held on Mondays, Tuesdays, and Thursdays, while on-campus sessions take place on Wednesdays in Kokkola. This structured weekday schedule provides a balanced and flexible approach to studying, allowing you to manage your time efficiently while staying engaged with your learning.
Additional information
You will build a strong foundation in business while specialising in marketing:
- Marketing strategy, digital marketing & branding
- Consumer behaviour & customer experience management
- Marketing research and data analysis
- Entrepreneurship and innovation
- Finance and management accounting
- Human resource management
- Global and strategic business operations
You can find the curriculum XXXX
The thesis is a practical planning project, development project, or research project. The thesis project aims to demonstrate that you command the theories and processes related to the field of business and can apply them in practice. The thesis project will deepen your professional know-how and provide you with versatile readiness to operate in various management, marketing, or financial management tasks. The thesis project is often completed as an assignment for a company, either independently or in pairs.
The scope of the thesis is 15 ECTS.
In the online library Theseus (www.theseus.fi), all previously completed bachelor’s theses are available for everyone.
Centria has about 130 partner universities around the world, and you can spend a semester or a whole academic year in one of our partner universities. Centria offers three business-related bachelor’s programmes in English, and you are free to choose courses from all of the programmes according to your motivation. You can also complete work placements abroad or at an international company in Finland.
You can integrate your studies at Centria with a business degree in our specific university partners in France and Poland by spending one year in one of those universities. You will receive two international degrees through one programme, which is a real opportunity for you. This possibility is worth taking – especially if you want to strengthen your language skills and gain international experience.
The various internationalisation opportunities offered by our school are worth taking advantage of because many companies value strong language and communication skills, as well as international experience.
With a strong marketing focus, you can pursue roles such as:
- Marketing specialist or digital marketer
- Sales and business development professional
- Brand or customer experience manager
- Entrepreneur or startup founder
- Project or development manager
After you have completed your bachelor’s degree and you have gained at least two years of work experience, you can apply to the master’s degree programmes at Centria UAS. Centria offers several master’s programmes in business management in Finnish and English. You can also continue your studies at a university in Finland or abroad.
Student selection and tuition fees
Selection method 1: First joint application 2026
Joint Application period is from 7 to 21 January 2026.
Centria University of Applied Sciences uses the following student selection methods during the first joint application 2026:
International University of Applied Sciences (UAS) Exam: 100 % of study places
International University of Applied Sciences (UAS) Exam
International UAS Exam is a joint digital entrance exam of Finnish Universities of Applied Sciences (UAS), used for selecting students to English-conducted study programmes leading to a Bachelor’s degree.
The entrance examination assesses the applicants’ abilities to study at UAS. The entrance examination does not contain any pre-reading materials or pre-tasks.
Every applicant must submit a document of the English language skills and a valid identification document on the Studyinfo’s application form. Please check the approved documents at UASinfo.fi.
Language requirements during joint application 2026
In order to be invited to the International UAS Exam and to be selected based on the International UAS Exam selection method, the applicants have to prove their English language skills either by an internationally recognized language test or previous studies. Please, check the accepted documents here.
Identification documents during joint application 2026
The applicant needs a valid, acceptable identification document to be able to participate in the International UAS Exam. Please, check the accepted documents here. (Notice: only a passport is accepted from the applicants outside EU/EEA).
Please notice: the UASinfo.fi -website will be updated before the new year for the 2026 application.
More information about admission criteria on the UASinfo website.
NB. Changes may occur.
Selection method 2: Certificate-based selection
Applicants who have a qualification that provides eligibility for higher education studies from the EU/EEA-area, Morocco, Tunisia, Algeria, Egypt, Turkey, Nepal, India, Vietnam, Indonesia or the Philippines and have acceptable grades can apply in the certificate-based selection. We accept upper/ higher secondary level education and A-level education. The application round is organized between 1 December 2025 and 31 May 2026. Please read more here.
Selection method 3: SAT application
Applicants who in their past have completed the SAT tests (new version taken after March 2016) can also apply in our SAT application round between 1 December 2025 and 31 May 2026. Please read more information and the admission criteria here.
Please notice that some applicants are obligated to pay tuition fees. If you are not an EU/EEA- citizen or if you do not have a document that exempts you from paying the tuition fees, you are obliged to pay them.
Please note that Centria UAS uses Flywire to accept payments from international students worldwide. This is the only accepted way to pay the tuition fee. Centria does not approach students with any other payment methods. Please only use the payment link provided in the conditional offer letter.
More information about the tuition fees and scholarships can be found here.
How to apply
Apply to Finland from Nepal with CSS
Applicants who have completed the required secondary education in Nepal can apply through our exclusive application round, open from 22 September to 6 October 2026.
Rolling admission
Centria’s Rolling Admission offers a flexible way to apply directly to a degree programme, either with SAT scores or through certificate-based selection. The rolling application period is open from 31 October 2026 to 31 May 2027.
Joint application 2027: 7 January to 21 January 2027
While the application is open you can apply to the degree programme in Studyinfo.
Applying during transfer application 1.-15.5.
It is possible to apply to Centria UAS during the transfer application period if a student wants to transfer from one field of study to another within Centria UAS or a student wants to transfer from another Finnish university of applied sciences to Centria.
Applying with open UAS studies 1.–30.4 and 1.–31.10.
Students who have completed studies in the Open University of Applied Sciences (UAS) may use the open UAS pathway to apply for degree student status.
Applying with an incomplete degree 1.–30.4 and 1.–31.10.
If you have studied in Centria UAS or in another university in Finland but you have not yet finished your degree, you can re-apply for the same or related degree programme to finish your degree.
Check your eligibility
following education will give applicants eligibility to apply for Bachelor´s programmes:
- the studies required for graduating from the Finnish upper secondary school or a Matriculation Ex-amination;
- an International Baccalaureate (IB) degree;
- a European Baccalaureate (EB) Diploma;
- a Reifeprüfung (RP) or Deutsche Internationale Abitur (DIA) degree;
- a Finnish vocational upper secondary qualification covering 120 credits or 180 competence points or a corresponding earlier Finnish vocational degree covering at least 80 credits;
- a Finnish post-secondary or higher vocational level diploma;
- a Finnish vocational upper secondary qualification or a further or specialist vocational qualification as a competence-based qualification, or a comparable previous qualification;
- a foreign qualification that provides eligibility for higher education studies in the country in question;
- Bachelor’s degree or Master’s degree.
Contact us
Do you have questions about studying in the degree programme, studying in Finland or the practicalities of the application process? Please don’t hesitate to contact us!
How to reach us
If you want to know more about studies in the programme, you can contact our Education Export team and they will get back to you.
If you have a question about the practical application process, you can contact our Admissions services.
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