Siirry sisältöön
Reggae logo
A man doing forestry work with a horse

Reggae – Regenerative Nature Tourism

By the increased competence of entrepreneurs and developing thematic tourism experiences co-created together with customers, researchers, local community and entrepreneurs, tourism firms can attract new customers.

Toimiala: Yrittäjyys ja hyvinvointi

Projektin kesto: 1.9.2023 – 31.8.2026

Toiminta-alue: Kansainvälinen

Rahoittajat: Interreg Aurora

https://www.luke.fi/en/projects/reggae

Projektipäällikkö: Lena Enlund

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The aim of the project is to promote accessible and regenerative tourism and to enhance the well-being of entrepreneurs in the project area by building networks and clusters, developing courses, guidebook and novel thematic tourism experiences. By the increased competence of entrepreneurs and developing thematic tourism experiences co-created together with customers, researchers, local community and entrepreneurs, tourism firms can attract new customers.

Finally, the competitiveness of the tourism firms is enhanced while bringing wider benefits to the travel destination. Cross-border products through cross-branch networks and clusters support the understanding of valuable joint culture and rich history as well as how our prosperous but vulnerable nature is as a resource for all. Thus, the acceptability of sustainable tourism services increases, and tourists take home lessons on how to give back to nature. Regenerative tourism will increase well-being and prosperity for nature, society, culture and a more stable income for entrepreneurs.

This project is coordinated by LUKE.


Contact

Lena Enlund

Lehtori (hoitotyö) / TKI-asiantuntija