Old Buildings, New Experiences – How to Attract Visitors
12.11.2026 klo 17:30 – 19:00
Online
Free of charge
Old Buildings, New Experiences – How to Attract Visitors
How are thriving visitor destinations created? Join tourism expert Marcus Eldh for a practical and inspiring session on identifying target audiences, creating attractive visitor experiences, and marketing activities in unique settings. Through real-life examples from the tourism industry, Marcus will share how old buildings can be brought back to life by turning their history and character into valuable assets.
12.11.2026 klo 17:30 – 19:00
Online
Free of charge
Old Buildings, New Experiences – How to Attract Visitors
17:30–19:00 (Finnish time)
16:30–18:00 (Swedish time)
The event also includes a short hands-on workshop and a Q&A-session.
Marcus Eldh is a Swedish tourism entrepreneur and founder of WildSweden. For more than 20 years, he has worked with tourism development, helping businesses and destinations create attractive visitor experiences and reach new audiences. His presentations are known for their inspiring and practical approach, combining real-life examples, actionable ideas, and hands-on insights that make them valuable for anyone interested in marketing, visitor attraction, and experience development.
The webinar is organised by the Re-Archtive North project. The project helps communities and local stakeholders find new uses for vacant and underutilised buildings. By sharing knowledge, good practices, and practical tools, Re-Archtive North aims to turn unused spaces into vibrant places that benefit both local communities and visitors.
Re-Archtive North is a cross-border collaboration between Luleå University of Technology (LTU), Moskosel Creative Park, Lapland University of Applied Sciences, and Centria University of Applied Sciences. The project is co-funded by Interreg Aurora, Region Norrbotten, and the Regional Council of Lapland.
More information about the event
Linda Lindroos
TKI-asiantuntija